Selling the Benefits vs. Selling the Features

This video covers an important concept for selling any product or service. That is, learning how to present the benefits of your product to your prospect:

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10 Responses to “Selling the Benefits vs. Selling the Features”
  1. Chris says:

    What the heck are dual OC3 connects? (Nuff said)

    This is a mistake I have made in the past, people are selfish and want to know what you can do for them.

    Chris

  2. Zack says:

    Yeh this makes sense to me. It sounds like we should try to tap into peoples emotions. I am also impressed at the speed of your success you seem to be progressing very quickly.

  3. Tim says:

    Hey Dan, thanks for this email yesterday. I didn’t watch at time but saved as new. I was creating posts for a new amazon site & included something like “XYZ has 6 pockets for your stuff to free your hands up.”

    Stuff would be good but then your F vs. B email title came up & I changed stuff to sunglasses, camera, tanning lotion etc.

    Just watched vid now & you give a lot of other great points we look past so kudos to you my man!

  4. Great stuff Dan. We hear this all the time yet so many people are not “getting it”. It’s all about finding what is causing people’s pain(that doesn’t have to be physical pain) and providing a solution. That is a benefit.

    It’s all about “helping” people and not “selling” them something. That’s what works all the time.

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